Job Search

EXPIRE

Senior Marketing Officer (Full time)

Publish on Jan 15, 2022 | Viewed 4631

BRITISH INTERNATIONAL SCHOOL, PHUKET

British International School, Phuket (BISP), is an English medium, co-educational, day and boarding school that was established in 1996 in the heart of Phuket, Thailand. Its purpose-built 44 acre campus includes high quality boarding accommodation and provides world-class facilities that enable students to excel in sports and the expressive arts, as well as in their studies. The student population consists of some 870 day and boarding students with over 60 different nationalities represented. The majority of the student body (more than 60%) are foreign nationals.

BIS Phuket provides a Pre-school, Primary and Secondary school education of the highest international standard. External examinations are offered in the IB Diploma, IGCSE, and Cambridge ESOL. In addition, an externally assessed programme for spoken English is provided through the London Academy of Music and Dramatic Arts (LAMDA), and the music department offers ‘Rock School’ examinations and qualifications.

In the Early Years and Primary section of the school the UK National Curriculum has been enriched and adapted to meet the needs of our international student body. There is a particular focus on developing the skills of researching, collaborating, communicating, thinking and self-managing. Primary teachers work in collaboration with subject specialist staff from theSecondary school to develop and extend the curriculum and create a smooth transition as student’s progress through the school.

A comprehensive Key Stage Three (KS3) programme leads on to the IGCSE, when students typically select between seven and 10 subjects from the 23 subject options on offer.

The school has a wide choice of IB courses, these include such subjects as: Art and Design, Business and Management, Design Technology, Economics, Environmental Systems and Societies, Music, Psychology and Theatre Arts.

Language instruction is given by mother-tongue teachers in the following languages: English, Thai, Korean, Russian, Mandarin, French and Spanish (including ab initio courses in Mandarin and Spanish at IB level).

In 2010 the school received the Prime Minister’s award as ‘the Best Service Provider in International Education’ in Thailand. An International Learning Centre (ILC) has been established at the school as a part of its commitment to the creation of a ‘learning community’.

The sports facilities are exceptional, with two swimming pools (one of Olympic size) and a professionally coached swim team that regularly competes throughout Asia. The school also has excellent provision for football and field sports, and hosts an annual football tournament that attracts over 900 players from international school teams throughout Asia. Loughborough University graduates support the sporting life of the school through a GAP programme established with the University.

The school is jointly accredited by the Council of International Schools (CIS) and the New England Association of Schools and Colleges (NEASC). It is also a member of the International School’s Association of Thailand (ISAT), the Federation of British International Schools in Asia (FOBISIA) and the Boarding Schools Association of the United Kingdom (BSA).

job information

Job description

Purpose of the role

The Senior Marketing Officer will manage print and digital marketing platforms, achieving superior customer acquisition and engagement, enhancing traffic, and boosting revenue.



The specific duties of this position are listed below:

  • Handling marketing campaigns for the school
  • Audience research and segmenting
  • Setting up online and print adverts start to finish
  • Working with the graphics team to make ads, posters, videography, helping film and direct videos for the school 
  • Content creation for external platforms 
  • Training recruitment partners and agents
  • Creating sales channels 
  • Creating school policy for photos and videos, policies for social media usage in the school, contributing in video, audio and written content creation, focusing on increasing enrollment rates and reaching out to untapped customer segments
  • Working on domestic and international marketing campaigns with Marketing Director 
  • Co managing photographers and videographers in school 
  • Managing interns for the marketing department 
  • Liaising with alumni groups for stories and other marketing activities
  • Developing school branding
  • Managing all social media platforms, including organising, creating and editing content on Facebook, Instagram, Twitter, Vimeo, YouTube, blog and website to increase online visibility, page interaction and viewer engagement
  • Writing informative and effective search engine optimized copy for the school blog
  • Liaising with national and international news agencies to enhance the school’s brand image
  • Coordinating with graphic designers, photographers, outsourced creators such as agencies and video production companies
  • Working closely with clients, parents and internal departments including Business Development and IT
  • Proofreading and fine tuning press releases for grammar, style and consistency
  • Planning the photographing and videographing various indoor and outdoor summer camp activities, such as trekking, water park visits, rock climbing, wakeboarding, football and cooking classes
  • Maintaining a portfolio of photos and videos for management and parents for presentations and media use

Qualification

Skills and Qualifications

  • Thai Nationality 
  • Minimum 5 years experience in a similar role
  • Advanced English language skills
  • Digital marketing proficiency
  • Excellent communication
  • Team ethic
  • Availability outside of school hours for work on key projects
  • Sales driven
Back to top