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Public Relations Officer

Publish on Oct 8, 2021 | Viewed 2461

Asian Institute of Technology

AIT (www.ait.ac.th) is an international English-speaking postgraduate institution, focusing on engineering, environment, and management studies. Founded in 1959, AIT offers the opportunity to study at an institution in Asia which possesses a global reputation. Going forward, AIT will be stressing its global connections, injection of innovation into research and teaching, its relevance to industry, and its nurturing of entrepreneurship, while continuing to fulfill its social impact and capacity building role. Sitting on a beautiful green campus located just north of Bangkok, Thailand, AIT operates as a multicultural community where a cosmopolitan approach to living and learning is the rule.

Today, AIT’s internationally recognized engineering, environment, and management graduates are highly sought after by employers in their home country and elsewhere. Across many walks of life in Asia, AIT alumni have distinguished themselves as CEO’s of private and state enterprises, as business owners, as well-respected researchers and faculty, and as senior university and government officials.

job information

  • Reference Id: Bkp_0004318
  • Company: Asian Institute of Technology
  • Position name: Public Relations Officer
  • Job location: Bangkok
  • Non-Thais allowed: Yes
  • Job type: Permanent
  • Vacancy: 1
  • Gender: Male or Female
  • Age: non definite age
  • Job level: Officer
  • Experience: 3 - 5 Yr(s)
  • Education: Bachelor's degree up
  • Monthly salary range: Negotiable
  • Job field(s):

Job description

Terms of Reference (TOR):

The Public Relations Officer will work with the Office of Public Affairs (OPA) to initiate and manage public relation activities for the Asian Institute of Technology (AIT) to raise the profile and image of AIT.

Duties and Responsibilities

  • Assume a lead role in all public relation activities in the Institute.  
  • Develop and implementing public relations plans and marketing strategies across AIT that are in accordance with the Institute’s vision.
  • Create attractive PR/ Marketing content and campaigns targeting appropriate younger audiences and prospective students.
  • Possess a good network with local, national, regional, and international media outlets.Facilitate the regular publication of articles about AIT in the media.
  • Plan, develop, direct, and coordinate comprehensive communication programs, to include media, public affairs and publications, and student recruitment/ public relations promotion in close collaboration with the AIT Administration, Schools and Centers.
  • Provide direct and proactive advice, consultation, and assistance to senior leaders, as well as the Institute community, regarding public information matters, to include providing direct assistance in researching and developing messages.
  • Coordinate surveys, evaluations and assessments of external communications activities in order to determine the effectiveness of the organization’s communications plans.
  • Assure quality and appropriateness of institutional communications programs and initiatives, whether internally or externally produced.
  • Represents the university to various institutional divisions as well as externally to government agencies, vendors, VIP visitors, prospective students and their parents, and/ or the public.
  • Deliver quality editorial copy, press releases and craft taglines.
  • Performs miscellaneous job-related duties as assigned by the unit head of OPA.

Qualification

Required Qualifications:

  • Bachelor’s degree in Public Relations, Advertising, Media, Communications, Marketing, Journalism or related field. A Bachelor’s degree in a non-related subject along with a diploma/certification in any of the before listed fields will be acceptable.
  • Experience in public relations, advertising, or marketing media is desirable.
  • Expertise on working in advertising and PR campaigns and media is desirable.
  • Knowledge and good understanding of current trends and contemporary practices in the higher education marketplace, particularly in Thailand, Southeast Asia and South Asia.
  • Experience dealing with younger audiences and multicultural workplace.
  • Excellent English and Thai language skills (both written and spoken).
  • Good network of PR professionals, influencers, newspapers and media houses, advertisers and designers in Bangkok.

Skill, Knowledge & Abilities:

  • Ability to establish and implement cohesive communication and public relations strategies and plans on an institutional basis.
  • Knowledge and understanding of the mission, goals, and objectives of AIT-a postgraduate educational and research institution.
  • Knowledge of communication principles, media, and public relations techniques.
  • Outstanding interpersonal and community relations skills and ability to communicate and work effectively within a diverse, international community.
  • Ability to analyze complex problems, interpret operational needs, and develop integrated, creative solutions.
  • Ability to use independent judgement and to gather, manage and impart information to the media and various other internal and external audiences.
  • Experience communicating with the press and other media.
  • Strong knowledge of local and regional media contacts and/ or a proven ability to develop such relationships quicky.
  • Ability to provide effective advice and counsel on strategic and/ or critical communication issues and to exercise effective judgement.
  • Ability to write executive-level communications for internal and external audiences.
  • Demonstrated ability to maintain confidentiality.
  • Experience working in an academic or research setting preferred.

Desirable Qualifications:

  • Experience working in an academic or research setting preferred.
  • Proficiency in design software.
  • Ability to churn good quality copy and craft taglines.
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