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Position : Senior Marketing Officer (Full time)Publish on Jan 15, 2022 | Viewed 4,633 |
Job information
- Reference Id: Bkp_0004327
- Company: BRITISH INTERNATIONAL SCHOOL, PHUKET
- Position name: Senior Marketing Officer (Full time)
- Job location: Phuket
- Non-Thais allowed: No
- Department: Marketing Department
- Job type: Permanent
- Vacancy: 1
- Gender: Male or Female
- Age: non definite age
- Job level: Officer
- Experience: Over 5 Yr(s)
- Education: N/A
- Monthly salary range: Negotiable
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Job field(s):
British International School, Phuket (BISP), is an English medium, co-educational, day and boarding school that was established in 1996 in the heart of Phuket, Thailand. Its purpose-built 44 acre campus includes high quality boarding accommodation and provides world-class facilities that enable students to excel in sports and the expressive arts, as well as in their studies. The student population consists of some 870 day and boarding students with over 60 different nationalities represented. The majority of the student body (more than 60%) are foreign nationals.
BIS Phuket provides a Pre-school, Primary and Secondary school education of the highest international standard. External examinations are offered in the IB Diploma, IGCSE, and Cambridge ESOL. In addition, an externally assessed programme for spoken English is provided through the London Academy of Music and Dramatic Arts (LAMDA), and the music department offe
Read moreJob description
Purpose of the role
The Senior Marketing Officer will manage print and digital marketing platforms, achieving superior customer acquisition and engagement, enhancing traffic, and boosting revenue.
The specific duties of this position are listed below:
- Handling marketing campaigns for the school
- Audience research and segmenting
- Setting up online and print adverts start to finish
- Working with the graphics team to make ads, posters, videography, helping film and direct videos for the school
- Content creation for external platforms
- Training recruitment partners and agents
- Creating sales channels
- Creating school policy for photos and videos, policies for social media usage in the school, contributing in video, audio and written content creation, focusing on increasing enrollment rates and reaching out to untapped customer segments
- Working on domestic and international marketing campaigns with Marketing Director
- Co managing photographers and videographers in school
- Managing interns for the marketing department
- Liaising with alumni groups for stories and other marketing activities
- Developing school branding
- Managing all social media platforms, including organising, creating and editing content on Facebook, Instagram, Twitter, Vimeo, YouTube, blog and website to increase online visibility, page interaction and viewer engagement
- Writing informative and effective search engine optimized copy for the school blog
- Liaising with national and international news agencies to enhance the school’s brand image
- Coordinating with graphic designers, photographers, outsourced creators such as agencies and video production companies
- Working closely with clients, parents and internal departments including Business Development and IT
- Proofreading and fine tuning press releases for grammar, style and consistency
- Planning the photographing and videographing various indoor and outdoor summer camp activities, such as trekking, water park visits, rock climbing, wakeboarding, football and cooking classes
- Maintaining a portfolio of photos and videos for management and parents for presentations and media use
Qualification
Skills and Qualifications
- Thai Nationality
- Minimum 5 years experience in a similar role
- Advanced English language skills
- Digital marketing proficiency
- Excellent communication
- Team ethic
- Availability outside of school hours for work on key projects
- Sales driven