Position: Content Manager

Reports to: Sales and Marketing Director

Salary: Competitive Salary

RESPONSIBILITIES

• Develop content strategy aligned with short-term and long-term marketing targets
• Collaborate with internal/external teams to plan, create and publish engaging content-blogs, videos, whiteboard videos, quizzes, etc.
• Manage freelance writers, edit, proofread and improve writer's posts
• Manage stakeholders (including external) to build and execute a social media strategy aligned to defined goals
• Liaise with content writers to ensure brand consistency
• Optimize content according to SEO and UX best practice
• Use content management systems to analyze website traffic and users engagement metrics
• Use marketing automation systems for lead nurturing and scoring
• Manage content distribution to online channels and social media platforms to increase conversions and web traffic
• Develop an editorial calendar and ensure content team is on board
• Stay up-to-date with developments and generate new strategies to draw audience's attention

DESIRED SKILLS AND EXPERIENCE

• Degree in marketing or related field
• 5+ years’ experience in content management in an online environment
• Content generation, social media and email communication experience
• Digital marketing knowledge i.e. Google Analytics, WMT an advantage
• Proven ability to be able to develop and maintain relationships with a large range of stakeholders internally and externally
• Demonstrate initiative, leadership, ability to work independently and meet deadlines
• An excellent communicator and presenter
• A strong team player and be able to work collaboratively with others to a common goal.

YOU WILL BE

• Creating, improving and maintaining content to achieve our business goals
• Sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices
• Professional with demonstrable creative writing and editing skills as well as experience producing with other content types i.e. online interactive content, videos, whiteboard explainers, etc.
• Manage outsourced teams including content creation and social media
• Able to oversee all marketing content initiatives to ensure customer engagement, lead generation, nurturing and scoring, brand consistency and a positive customer experience.
• Expert in content optimization and brand consistency

COMPANY BENEFITS

• Work permit.
• Healthcare insurance.
• Provident fund.
• Bonus scheme.