Company Profile

           Luxellence Center is an academic services center operated by CP ALL Public Company Limited (www.cpall.co.th) under the vision of Mr. Korsak Chairasmisak, the Chairman, as part of CP Group offering 3 main services: Luxury Education, Luxury Consulting and Luxury Research. Our objectives are to promote and develop the luxury industry for its supreme operability in the global market, and to encourage and improve the personnel in the luxury industry in order to meet the demand of the luxury industry and to serve as the knowledge hub/information center for Thai and International luxury brands operating in Thailand, and also individuals who are interested in the luxury industry.

Services by Luxellence Center can be categorized by the following:

>>LUXURY EDUCATION (Degree, Non-Degree Short Course, In-House Training)

Bachelor Degree: Bachelor of Communication Arts specialized in Luxury Brand Communication, Panyapiwat Institute of Management (http://ca.pim.ac.th/pages/brand-communication)

Postgraduate Degree: MBA Luxury Brand Management in Shanghai, Paris and Bangkok, IFA PARIS and MBA Fashion Business Management in Shanghai, Paris and Bangkok, IFA PARIS (http://www.luxellencecenter.com/program.php?program_id=1)

Non-Degree Short Course: main courses delivered and topics of expertise 

• Luxury Retail Management (Http://Youtu.Be/Iore0qgw9jm)
• Luxury Brand Management
• Mini Luxury Brand Management (Shanghai 3 Months, Paris 3 Months, Or Bangkok 3 Months)
• Luxury Experience And Service 

In-House Training Course: is designed from the requirement of each organization that is interested in the luxury industry. Examples of our in-house training courses are as followed:

• Introduction to/foundation of luxury industry and specific luxury segments (i.e., jewelry and watches)
• Brand management and luxury brand management
• Integrated marketing communication for luxury products
• Fashion and luxury trend
• Luxury retailing and luxury service (in-store service ceremonials, cultural foundations of luxury service, how to develop service culture, hire, train and retail sales staff, lessons from luxury hotel industry)
• Consumer centricity, consumer psychology and behaviors of luxury consumers
• Brand building for fashion and luxury products- E-commerce for fashion and luxury business- Selling and negotiation techniques

>>LUXURY CONSULTING

          With deep knowledge and experience in the Thai market, Luxellence Center also provides an expert consulting and advises companies on their long term brand strategy, developing and creating luxury/aspirational brands, re-branding and tailor-made in-house training specific to each organization's need.

>>LUXURY RESEARCH

          In collaboration with Ipsos, an independent research company founded in France, and the International Luxury Business Association founded in France, Luxellence Center has launched the first Thailand specific observatory on luxury clients in 2014 as part of the "World Luxury Tracking", the only international tracking survey offering dynamic data on luxury customers over the years with 14 countries analyzed.

          The survey is intended to offer a dynamic analysis of the evolution of expectations, attitudes and behaviors of luxury clients and proves to be a must for all those who want to better understand and anticipate the fast changes that markets are currently undergoing on specific luxury segments: beauty, fashion, leather goods, watches, jewelry and etc.

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